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The Radiohead pay-what-you-want deal, part 786

On December 12th covering ,

This has been so commented upon, I’ve been afraid there’s nothing to add. The NYTimes has a follow-up piece today.

But I think it boils down to this: Radiohead treats it audience with some trust. It’s so easy to treat them as the enemy. If you treat your audience / fans / customers as the enemy, they will become your enemy.

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Dec 12 at 21:56


Just a gut-reaction comment: it’s not necessarily the bands that are treating their audience as “the enemy” but record labels.

I’m sure that’s not true of all record labels, but as a generalization, I think it rings more true than not.

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